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Casual Gaming Brands LLC ("Company" or "we" or "our"), owns and operates the website located at www.lalaloot.com, (the "Site"). Company utilizes third party vendors, third party affiliates, and a variety of media advertisements to promote the Site to consumers interested in casual games at our Site. Please read the following to learn more about our privacy policy.

What this Privacy Policy Covers

This Privacy Policy covers the Site's treatment of personally identifiable information that LaLaLoot.com collects when you are on the Site, and when you use the Site's services. This policy does not apply to the practices of companies that the Company does not own or control, or to people that the Company does not employ or manage.

Anonymous information refers to data that cannot be tied back to a specific individual. For example, the Company collects some information each time a visitor comes to the Site so we can improve the overall quality of the visitor's online experience. We collects the visitor's IP address, referral data, and browser and platform type. We collect this user information for purposes of product monitoring, product improvement, and to aid future development decisions. This information may also be shared with advertisers and our business partners on an aggregate non-personal basis.

Personally identifiable information refers to data that tells us specifically who you are, such as your name, email, phone, and postal addresses, which may be collected in addition to the anonymous data described above.

The Site collects personal information in the following ways from different parts of its Web site:
  • When you register and create an account we may collect your first name, last name, age, gender, date of birth, email address, mailing address and phone number.
  • Through forms filled out by a user on the Site
  • Through entries made by the user in blogs and other forums on the Site
  • Through the maintenance and analysis of Web server logs
  • Via e-mail and other communications between a user and LaLaLoot.com
  • Through the use by LaLaLoot.com of third-party databases from which user Information is extracted and combined with Information obtained by LaLaLoot.com through other means.

We use this data to verify your identity before making payments for any winnings you might collect at LaLaLoot.com. We also use your email address so that we may notify you of special offers and special events at LaLaLoot.com. When you use our referral feature: The email address information you provide to us when you use the referral feature is used to send an email to your friend on your behalf, inviting that friend to visit LaLaLoot.com. We will only send one email to your friend and they will not receive further emails from LaLaLoot.com unless they visit the site or explicitly opt-in to LaLaLoot.com communications.

No Collection of Information from Children.

The Site is not intended for users under the age of 18, nor does the Company knowingly collect or retain Information in connection with the Site from children under the age of 13.

Information Sharing and Disclosure.

We may sell personally identifiable information you supply to us to selected third parties for direct marketing purposes. These businesses may include, providers of direct marketing services via telemarketing, direct mail, SMS messaging and other types of direct marketing. We will never sell your e-mail address and all e-mails you receive from LaLaLoot.com will be from LaLaLoot.com and easily identifiable. We may also disclose personally identifiable information in response to legal process, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency's request, or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our terms of use, or as otherwise required by law; We may transfer information about you if we are acquired by or merged with another company or in the unlikely event that LaLaLoot.com is dissolved.

Do Not Call Registry Compliance. By submitting personal information, the user hereby grants written permission to the Company, its affiliated sites, and its business partners for contact via telephone, mail, and/or e-mail. Further, by registering at LaLaLoot.com you are consenting to receive phone calls from the Company, its affiliated sites, and its business partners for contact via telephone, and thereby registrants waive their right to file a claim with the FTC or any other agency in reference to these calls or contacts.

Cookies. A cookie is a piece of data stored on the user's hard drive containing information about the user. Usage of a cookie is in no way linked to any personally identifiable information while on our site. If a user rejects the cookie, they may still use our site however without cookies the user may not have access to certain features on our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. All cookies served on the domain, both session and persistent are tied to the Personally Identifiable Information you provide. Some of our business partners use cookies on our site (for example, advertisers). However, we have no access to or control over these cookies once set on our site.

Security. We will only collect and use personal information in accordance with this privacy policy to the extent deemed reasonably necessary to serve our legitimate business purposes, and we will maintain appropriate safeguards to ensure the security, integrity, accuracy and privacy of the information you have provided. In addition, we will take reasonable steps to assure that third parties to whom we transfer any personal information will provide sufficient protection of that information.

Other Web Sites; Links. Please be aware that Company is not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by Company even in cases where we may frame another site with our own. From time to time we may co-brand certain services with third parties. It will be clear at the point of collection who is collecting such information and whose privacy statement governs.

Review, Correction of Your Information and Requesting Removal from Mailing Lists and Deactivating Your Account. If for any reason you are concerned that the personal information maintained by LaLaLoot.com is not correct, or should you wish to be removed from our mailing list, please email us at support@casualgamingbrands.com. We will be happy to review, update or remove information as appropriate. We may still retain your information in our files however, to resolve disputes, enforce our user agreement, and due to technical and legal requirements and constraints related to the security, integrity and operation of our websites.

Your California Privacy Rights.

Beginning on January 1, 2005, California Civil Code Section 1798.83 permits users of LaLaLoot.com who are California residents to request certain information regarding Company's disclosure of personal information to third parties for such third parties' direct marketing purposes. To make such a request, please write to: Casual Gaming Brands, LLC 1200 S Brand Blvd., St 101 Glendale, CA 91204.

Changes to this Privacy Policy.

LaLaLoot.com reserves the right to revise and update this Privacy Policy at any time. Any such revisions will be effective on the date of posting to the Site, and will apply to all information collected by LaLaLoot.com both prior to and following the effective date. Your use of the Site following any such revisions will be deemed your acceptance of such revisions. Users should periodically visit this page to review the current policies with regard to Information.


By using this site, you signify your assent to the LaLaLoot.com Privacy Policy. If you do not agree to this policy, please do not use the LaLaLoot.com site. Your continued use of our site will signify your acceptance of the changes to our Online Privacy Policy.

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